“You are not a drop in the ocean.
You are the entire ocean, in a drop.”
- Rumi
In a world that moves too fast, we believe in the power of slowing down.
A Good Life was born from a simple yet profound question: What if the objects we live with every day could spark joy, tell stories, and tread lightly on our planet?
We are artisans of intention, crafting handmade wooden pieces that transform houses into homes. Using 80% reclaimed pine wood timber that has reached the end of its term but not its life we breathe new stories into forgotten materials.
Each piece we create blends Nordic-inspired minimalism with ancient wisdom, designed not just to serve a function, but to hold space for comfort, meaning, and a slower way of living.Our approach is holistic yet simple: we don't chase trends, we create timeless pieces that age gracefully and carry soul.
From wall decor to furniture, every creation whispers rather than shouts, because we believe good design isn't loud, it's mindful, space-efficient and rooted in feeling.
Founder Story
My journey began not in a boardroom, but in quiet moments of observation, watching how light falls on weathered wood, feeling the warmth of a perfectly curved handle, discovering beauty in the imperfect grain of reclaimed timber.
I'm Ashish, and A Good Life is my love letter to the art of mindful living. As a designer by instinct and emotion, I've always been drawn to the small things that make life beautiful. Growing up, I watched my father transform simple spaces into sanctuaries with nothing but intention and care. That memory lives in every piece I create today.
This isn't just a business, it's my perspective of seeing the world where homes feel lived in, objects carry stories, and beauty exists in simplicity. Each morning, I wake up thinking about how a single wooden piece might become someone's daily ritual, their moment of calm in a chaotic world.
When you bring home one of our creations, you're not just buying furniture, you're inviting a modern-day kriya, a quiet ritual, into the rhythm of your everyday life.
That's the magic I pour into every grain, every curve, every carefully considered detail.
Love and Kindness, Always!
- Ashish Tagra
Craftsmanship
Our hands tell the story that machines cannot.
In small workshops where time moves differently, skilled artisans transform reclaimed pine wood into pieces that will outlive trends and seasons.
We use time-honored techniques passed down through generations, where every cut, every joint, every finish is a deliberate act of creation.We source 95% of our wood from industrial waste timber that would otherwise be discarded.
Through our zero-waste production process, we give these materials a second life, proving that sustainability and beauty aren't just compatible, they're inseparable.
Each piece undergoes a journey of patient craftsmanship. The wood is carefully selected, seasoned, and shaped by hands that understand its character. We never use MDF or particle board only solid pine that retains its natural grain, its imperfections, its authentic soul.
When you choose our handcrafted pieces, you're not just supporting local artisans and traditional skills, you're becoming part of a story that celebrates community, cultural heritage, and the belief that the most beautiful things in life are made with love, intention, and time.
